It starts the way it always has: someone posts "anyone know a good roofer?" A real homeowner, publicly asking for exactly the service you offer. That request is the lead โ not a form fill, not a purchased list.
We match the request against property and public records to confirm a real name, working phone number, and address. Every number is also scrubbed against the Do-Not-Call registry before the lead is listed.
Browse leads in your trade and area โ only requests posted in the last 3 days are ever shown. One credit unlocks the homeowner's name, phone, and full request. If we can't confirm the contact, the credit comes back automatically.
The lead is sold to one contractor: you. Never resold, never shared, never a bidding war against five other companies calling the same homeowner. Call while the request is still fresh โ you're the only one who has it.